NASCAR/ARCA DEMOGRAPHICS

NASCAR and ARCA fans are a cross section of America Men, women and children from every income group. Last year across all of its divisions, more than 20 million fans attended a NASCAR sanctioned race.  

 

38% of the entire US population are Nascar fans.

40% of Nascar fans over 18 are Women.  

40.1% have attended college.

48% earn over $50,000 and 19% earn over $80,000 per year.    

 

69.8% of all Race Fans are between the ages of 18-54.  

 

72% buy products because of the NASCAR name.
40% switch to a product if it's a NASCAR sponsor.
 

Longest Season Length in Professional Sports 

With a season that extends from February to November, NASCAR & ARCA have a year round sales presence.  

(CLICK ON ANY OF THE CHARTS ABOVE FOR LARGER IMAGES)

In a recent Street & Smith's Sport's Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories.

Who does a good job or marketing their sport?
Who delivers good business building programs?
Which sport as a strong future?
NASCAR
96.6%
NASCAR
63.6%
NASCAR
95.6%
NFL
86.4%
LPGA Tour
38.5%
NFL
86.5%
NBA
82.4%
Minor League Hockey
38.1%
PGA Tour
82.6%
PGA Tour
72.6%
PGA Tour
38.0%
Olympics (USOC)
66.7%
WNBA
54.5%
NHL
28.9%
Minor League Baseball
65.7%
MLB
54.5%
Minor League Baseball
28.6%
NBA
65.3%
Olympics (IOC)
54.5%
NBA
26.8%
MLB
63.8%
NHL
45.0%
NFL
25.6%
Olympics (IOC)
61.2%
Olympics (USOC)
41.2%
Olympics (USOC)
25.6%
NHL
57.1%
Minor League Baseball
38.8%
MLB
22.1%
LPGA Tour
56.3%

Source: Street & Smith Sports Business Journal September 20-26, 1999 Volume 2 Issue 22

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